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The Beast was released

22 05 2017

Let him who hath understanding reckon the number of the beast…for the number of times I saw footage and mentions of the new SE Beastmode cruiser this weekend was truly off the chart.

If somehow you were away from your social media feeds this weekend, here’s the lowdown.

SE hooked up with NFL player Marshawn Lynch to collaborate on the new Beastmode cruiser.

They debuted the new bike on the #OAKLANDRIDEOUT.

If all the clips and mentions that popped up on the weekend are any indication, the debut was a success.

Marshawn was in attendence, Todd Lyons and the #cyclesquadmaniacs were up to their usual antics…and it looks like people were stoked!

But social media isn’t the only place the Beastmode cruiser and the Oakland Rideout got attention.

The mainstream media also jumped on the bandwagon!

We made the news today.💪🏽 @beastmode #beastmoderipper #oaklandrideout #sebikeslife

A post shared by Todd Lyons (@toddlyons) on

Heck, I even saw footage on HLN this morning!

No doubt about it, the world heard that the Beast was released this weekend.

 

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Wall Street Journal writes piece on wheelies

5 05 2017

If you’ve keep up on your social media these past few days, you’ve probably already seen it…the Wall Street Journal wrote an article covering BMX, “Bike Life” and Wheelies in a piece called, “The BMX Bikes Getting Teens Back on Two Wheels — or One”.

SE Big Rippers and rrdblocks get a lot of play, as well as some commentary from Todd Lyons.

Apparently SE Bikes  (and BMX bikes in general) are seeing a sales spike over the last couple years.

That’s definitely good news! I don’t know if it’s “go-go 80s good” but it bodes well for our little piece of the cycling universe.

In other, semi-related news this week, SE also dropped some sneak peeks of the 3(!) colorways of the new 2018 So Cal Flyer.

I gotta say, I’m kinda digging the middle one…it has that Mike Buff/BMX Action trick team vibe that really takes me down memory lane.

I’m not so sure about the Killer Bees/Stryper colorway…but yellow and gold ano are definitely retro-fabulous, so I’m sure they will still get a segment of the old school heads with that version.

The blue one? Classic. Hard to go wrong there.

All in all, a good week for SE and “mainstream” coverage of BMX in general.

Hopefully, we’ll see more of this.





Turn! Turn! Turn!

30 03 2017

There’s a season for everything*…and apparently this week, it’s turnbars!

For some reason, my social feeds have been filled with turnbars of every variety lately, so I thought I would share a few.

First off, the ChiefRocka, Trent Brocker throwing down a turnbar at the OSBMXR Jam a couple weeks back.

Next up, Julian Allen with a more racer-ish turnbar.

And finally, Roma Abramov with a turnbar that evokes the iconic Stu Thomsen jump over the row of Porsches (…except Roma’s jumping over a VW Golf).

Awesome shot.

*It probably goes without saying…but this post is best enjoyed with this song playing in the background.

 

 

 





Checking off all the boxes

17 03 2017

When you’re putting together a Friday blog post, it’s important to check off all the boxes.

  • Is there a rad picture? Check.
  • Does it fit with the #flashbackfriday hashtag? Check. Wayne Keller getting rad (with an old school trick, no less) a couple years back.
  • Does it fit with a second hashtag (bonus points)? Check. The green bike qualifies this as a #stpatricksday post.

So much winning.





Working on the night moves

3 02 2017

I don’t know how much Bob Seger Roma Abramov listens to…

…but in this clip, just like a young Bob Seger, he’s working on his night moves.

Radness.

night-moves-roma

bob-seger-night-moves





26″ Cult x VANS tires at the beach

26 01 2017

Cult Bikes and Vans just dropped a video of street phenomenon, Dakota Roche, trying out the 26″ Cult x Vans collab tire.

The tires we checked out last year at Interbike and come stock on the 26″ Cult Devotion.

You would think that Dak would just grab the 26″ Devotion to test out the tires…but Dak had other plans.

Dak went in a bit of a different direction…mounting them on something a bit more “beach-inspired”.

dak-vans

I won’t say that hilarity ensued…but it is kinda amusing.

Check it.





2017 WTP Atlas gets some Wow factor

5 09 2016

The 2017 We The People (WTP) Atlas is getting a little added “Wow factor” this model year with a new candy apple red paint job.

Topped off with chrome and polished parts from WTP and SaltPlus, this 24″ is a real looker.

2017 wethepeople atlas-red

It’s a bit reminiscent, in colorway terms, of the 2011 Avenger.

Of course The Avenger,  as you might recall from last year’s Interbike coverage, has now morphed into a 26″ retro-style cruiser in the WTP lineup.

But I digress…

The Atlas, besides its eye-catching new candy apple colorway, hasn’t changed much in the geo/specs department since the previous model year.

But in the case of the Atlas, there isn’t much need to.

It sports a full cromo frame, fork and handlebar.

The specs are also on point:

  • Head tube: 74 degrees
  • Seat tube angle: 72 degrees
  • Top tube length: 22″
  • Chain stay: 14.6″
  • BB height: 12.7″
  • Stand over height: 9.7″

The roomy 22″ top tube, high-but-not-too-high bb, and short-ish chain-stays suggest this might be just the ticket if you’re looking for a more trails-oriented 24 (the Kenda “Small Block 8” tires are also another hint in this direction).

It’s hard to go wrong with this bike…and with its eye-catching new colorway, it’s kinda hard to resist.

 

(Video: Rider Paul Thoelen. Filmed by Callum Earnshaw)