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WTP: Where’s The Promotion?

31 03 2011

We The People (WTP) has been consistently producing high-quality 24″ completes for years.

From their frames to their components they haven’t compromised.

Sure, here and there a part may need to be replaced or upgraded. But compared to some of the completes other companies are offering, they are hard to beat.

This bike deserves a web clip

What I find surprising, given WTP’s relatively long tenure in the 24″ game, is their lack of promotion. Year after year, WTP puts out great bikes with nary a web clip or cool riding shot to be seen.

Would it be so hard to film a clip of Chester Blacksmith cruising around the city — on a cruiser — for instance?

We The People, show us some love! Let’s see some web clips!

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Sunday showcases 24s at Interbike

24 09 2010

With Interbike in full swing,  video clips  of all the new product lines are coming fast and furious from all the major BMX sites covering the event.  Not surprisingly, most bike companies are highlighting their 20″ offerings in these clips and leaving out the 24s in their lineup.

Sunday, on the other hand, takes a decidedly different route and leads off their video clip with a look at their new 24s.  Say what you will about Sunday, this is just another example of the level of support and innovation they’re bringing to the 24′ cruiser scene.

Vodpod videos no longer available.

Sunday 24s at Interbike 2010, posted with vodpod

Contrast that with We the People, who despite having a relatively long history of making great 24″ BMX bikes, do very little to promote them or grow the market.  Checking out Vital BMX’s video of the WTP booth, you would never guess that they have one of the better 24s available. Seems crazy to not even mention it….especially given all the attention that Sunday has brought to the 24″ scene.