Didn’t Coca-Cola get the memo?

18 07 2012

Coca-Cola made a bit of a splash recently with their sponsorship of Olympic contender, Sam Willoughby.

Of course, Sam’s been getting a lot of hype recently as he is one of the favorites to not only podium but possibly get the gold in the games.

Coke’s been using Sam’s image in a lot of advertising lately so you would think they would be hip to the nuances of the whole BMX thing by now.

That’s why I was a bit surprised to see this poster in my neighborhood convenience store.

“Go for the Gold” it says, along with a prominent Olympic logo and the image of a BMXer either riding street (or dirt I suppose) on  a bike with pegs!

Is the marketing department over at Coke unaware that there are different types of BMX riding?

Sure, there were rumors a while back that freestyle might make it into the Olympics but that hasn’t panned out. Now here we are a couple weeks out for the Olympics and we have a Coke ad with a street rider “Going for the Gold”.

Part of me thinks I should just let this slide and just be happy that BMX is getting some play from a major company. On the flip-side, however, I’m little ticked off that they could get it so wrong with this ad.

Maybe this will all change if Sam does get the Gold medal this summer.

Somehow I doubt it.

Is brakeless better?

25 03 2010

Brakeless riding is prevalent in just about every area of freestyle bmx these days….especially street riding. While definitely not as widespread in the 24″ scene, it is starting to creep in.

High-profile guys like Jim Bauer have been riding their 24s brakeless for a while now and more and more cruiser builds are showing up without brakes.

Brakeless advocates argue that going without brakes makes them better riders: smoother and more committed to making the trick rather than braking at the last minute.

Do you agree?

Is brakeless better for 24″ freestyle riding?

Is riding brakeless the secret to Jim Bauer‘s style?

KHE Mac 2s: light but do they last?

12 03 2010

These days it seems like everyone has a little bit of a “weight-weenie” in them.  It’s a far cry from the mid 90s when it seemed that all that mattered was strength (at least in the freestyle world), weight be damned.

For me, as long as things aren’t taken too far–like obsessively drilling out parts or sacrificing durability for a few grams–I’m all for saving weight wherever you can.  When looking to save weight, conventional wisdom says that reducing rotating weight is most important as it makes the most impact on performance…think wheels, tires, cranks, etc.

This stuff has been on my mind lately because I’ve seen a few cruiser builds recently with foldable KHE Mac 2s on them.

From what I’ve read about them they do make a big difference weight-wise: shaving a minimum of 200 grams per tire (in some cases a lot more) making a noticeable impact on how a bike rides. The tread is supposed to be nice too for park and other freestyle applications.

The downsides?

Cost for one. These babies are pricey. Depending on where you buy, they can be double the price of  a regular tire.

Another is durability. Some reviews suggest that these tires are more prone to punctures and the sidewalls don’t hold up. Other reviews say these concerns are overblown (pardon the pun) and that they hold up just fine as long as they are inflated to the recommend PSI.

Are they worth it?

I’m undecided.

But I would love to hear from anyone that has used these tires before. Are they worth the price?

Toronto BMX Jam Drew Thousand Ten

9 03 2010

It was loud, crazy and over the top.

This weekend’s Toronto BMX Jam was one for the record books. Qualifying was crazy and had many shaking their heads wondering what the next day’s Finals would bring.

A couple of serious crashes started the Pro Finals and threatened to put a damper on the whole day. Thankfully, after a short break in the action the momentum of the contest picked up again. Then it was one banger after another. The crowd got back into it and things got insane.

Riders were going off but none more so then Drew Bezanson. Dedicating his final trick to his injured friends, he blew the lid of the Better Living Centre in Toronto with a crazy icepick/feeble stall. Just nuts!

Check out the video.

Vodpod videos no longer available.

more about “Toronto BMX Jam 2010 Finals“, posted with vodpod

Freestyle BMX in 2012 London Olympics

6 02 2009

What is going on here? Bikebiz.com is reporting that the 2012 Olympics will feature Freestyle BMX! Seeing racing hit the Olympic big time was one thing…but freestyle? That’s pretty incredible. I wonder if  the Olympic powers-that-be will be able to handle the notorious “free-spirited” antics of the average freestyle superstar. We’ll see…

olympic-bmxBMX racing hit the Olympic stage last summer

In a weird coincidence, I stumbled across this today as well:

the beast

the beast

Never mind that the bike will give you whiplash from ’80s nostalgia…look at the numberplate….is it just coincidence that these two items surfaced on the same day? We may be in the end times…