Didn’t Coca-Cola get the memo?

18 07 2012

Coca-Cola made a bit of a splash recently with their sponsorship of Olympic contender, Sam Willoughby.

Of course, Sam’s been getting a lot of hype recently as he is one of the favorites to not only podium but possibly get the gold in the games.

Coke’s been using Sam’s image in a lot of advertising lately so you would think they would be hip to the nuances of the whole BMX thing by now.

That’s why I was a bit surprised to see this poster in my neighborhood convenience store.

“Go for the Gold” it says, along with a prominent Olympic logo and the image of a BMXer either riding street (or dirt I suppose) on  a bike with pegs!

Is the marketing department over at Coke unaware that there are different types of BMX riding?

Sure, there were rumors a while back that freestyle might make it into the Olympics but that hasn’t panned out. Now here we are a couple weeks out for the Olympics and we have a Coke ad with a street rider “Going for the Gold”.

Part of me thinks I should just let this slide and just be happy that BMX is getting some play from a major company. On the flip-side, however, I’m little ticked off that they could get it so wrong with this ad.

Maybe this will all change if Sam does get the Gold medal this summer.

Somehow I doubt it.

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4 responses

18 07 2012
gadget

I havent seen any bmx stuff in the olympic adds on tv in australia. I guess we wil hear quit a bit if sam the ozzie ozzie ozzie wins gold though. your average person wouldn’t know how to tell the difference between a bmx and a mountain bike anyway and a crusier ? thats a large boat , isn’t it?

25 07 2012
Nick

Where did you see that ad? That is me on the bmx. @nickolasballard

26 07 2012
cruiserrevolution

It was on a poster in the window of a convenience store in Toronto.

31 07 2012
Ben

With no helmet!

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