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Didn’t Coca-Cola get the memo?

18 07 2012

Coca-Cola made a bit of a splash recently with their sponsorship of Olympic contender, Sam Willoughby.

Of course, Sam’s been getting a lot of hype recently as he is one of the favorites to not only podium but possibly get the gold in the games.

Coke’s been using Sam’s image in a lot of advertising lately so you would think they would be hip to the nuances of the whole BMX thing by now.

That’s why I was a bit surprised to see this poster in my neighborhood convenience store.

“Go for the Gold” it says, along with a prominent Olympic logo and the image of a BMXer either riding street (or dirt I suppose) on  a bike with pegs!

Is the marketing department over at Coke unaware that there are different types of BMX riding?

Sure, there were rumors a while back that freestyle might make it into the Olympics but that hasn’t panned out. Now here we are a couple weeks out for the Olympics and we have a Coke ad with a street rider “Going for the Gold”.

Part of me thinks I should just let this slide and just be happy that BMX is getting some play from a major company. On the flip-side, however, I’m little ticked off that they could get it so wrong with this ad.

Maybe this will all change if Sam does get the Gold medal this summer.

Somehow I doubt it.

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Which racer is using cloak of invisibility?

1 04 2012

In the lead up to the 2012 Olympics, racers, along with the companies and countries they represent, are pulling out all the stops to give themselves the edge going into the big event.

Whether that’s a carbon fiber frame, a 20mm axle set up or top-secret training technique, no stone is going unturned.

To what length are racers going to give themselves an advantage?

Would you believe cloak of invisibility technology?

Cruiser Revolution has uncovered some top-secret spy photos of a racer (nationality unknown) using the cloak of invisibility.

Check out this photo taken at a top-secret training facility in remote area somewhere in Nevada. The red bike is clearly being piloted by an invisible man!

Rumors have been circulating in the smoke-filled backrooms of the BMX industry about how long this technology has been in the works.

No one knows for sure.

But this undated photo clearly shows the unnamed rider piloting an early-90s model Haro.  It also highlights how far the technology has come–in the present day — as the cloak of invisibility, in this iteration, clearly can’t quite cover the rider’s 100% cotton riding attire.

Where will we “see” the invisible rider next?

Again, no one knows for sure.

But it may be sooner than we think.

Check out this photo that ABC News confirms was taken from their special doppler radar satellite orbiting Chula Vista, California this weekend. Satellite coordinates indicate it was taken just outside the Olympic Training Center.

The plot thickens.