In an article called The 50 Greatest BMX Logos, which ran in Complex magazine a couple of years ago, Taj Mihelich said,
There is definitely some connection between lightning and BMX. You can find lightning bolts on all kinds of BMX imagery. I think that maybe the very bones of BMX, chromoly steel, can only be created by a direct lightning strike.
This connection is especially true of BMX images from the 80s but still seems to noticeable to a certain extent today.
In a similar fashion, BMX is made up of a disproportionate number of brands that start with the letter “S”.
Maybe it’s due to the sport getting it’s start with kids riding Schwinn Sting Rays but it’s a little crazy how long the list is when you start to think about it.
Just off the top of my head, there is:
- SE
- Skyway
- S&M
- Standard
- Sunday
- Stolen
- Supercross
- Speed
- Solid
- Staats
- Subrosa
Even in my own personal stable, I also see the effects of this trend…I have, over the past couple of years, been on S&M, Sunday, SE, and Standard bikes.
I guess if you’re looking to start a BMX brand some time in the future, stack the odds in your favor with a name that starts with “S”…and maybe throw in some lightning bolts into the logo for good measure.
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