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The secret to a good BMX name? It’s the S

24 04 2013

In an article called The 50 Greatest BMX Logos, which ran in Complex magazine a couple of years ago, Taj Mihelich said,

There is definitely some connection between lightning and BMX. You can find lightning bolts on all kinds of BMX imagery. I think that maybe the very bones of BMX, chromoly steel, can only be created by a direct lightning strike.

This connection is especially true of BMX images from the 80s but still seems to noticeable to a certain extent today.

In a similar fashion, BMX is made up of a disproportionate number of brands that start with the letter “S”.

Maybe it’s due to the sport getting it’s start with kids riding Schwinn Sting Rays but it’s a little crazy how long the list is when you start to think about it.

Superman-Images

Just off the top of my head, there is:

  • SE
  • Skyway
  • S&M
  • Standard
  • Sunday
  • Stolen
  • Supercross
  • Speed
  • Solid
  • Staats
  • Subrosa

Even in my own personal stable, I also see the effects of this trend…I have, over the past couple of years, been on  S&M, Sunday, SE, and Standard bikes.

S&M jersey with lightening bolts

I guess if you’re looking to start a BMX brand some time in the future, stack the odds in your favor with a name that starts with “S”…and maybe throw in some lightning bolts into the logo for good measure.

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