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BikeLife wheelies into Bicycling magazine

7 11 2018

Will wheelies save us?

Or more specifically…will they save bike riding?

Bicycling magazine seems to think so:

Forget all our arguing over how to take back the streets from cars. These kids just do it. Their wheelies—all wheelies—command authority. Their wheelies halt traffic and stop pedestrians. Their wheelies celebrate their place in the city, proclaiming that they own the pavement they’re rolling down. Cars deal with it.

In a 6-page article titled Bikelife: The Revolution That’s Taking Back the Streets, Bicycling magazine’s October/November issue takes a look at wheelies and the #BikeLife culture that has breathed new life into this classic biking move (is “trick” the right word here?).

And not only that….how the BikeLife culture is serving as a positive outlet for kids and creating a community that’s all about fun.

The article’s author, a former road racer, seemed a little wistful/jealous of the the BikeLife kids:

These kids had everything I wanted from cycling: Not a contract or designer bike, but friends, unregulated fun, and a small, perfect slice of freedom.

In the end, he succumbs to his more primal cycling urges and gives in to popping some wheelies of his own….because, who doesn’t want to be part of the fun?

Of course, Bicycling is not the only mainstream media outlet to notice the BikeLife movement and give it coverage.

The Wall Street Journal (of all places!) covered it in a 2017 article called, “The BMX Bikes Getting Teens Back on Two Wheels — or One”.  I bet more than a few people were surprised — and stoked — to see the Wall Street Journal write a piece on wheelies.

Closer to home, we saw what the BikeLife movement was capable of back in 2016 when we saw the righteousness of the Philly rideout.

What we found after checking out the rideout footage?

      Big crews, big wheelies and even bigger fun.

The mainstream outlets are catching on now…but you and I both know…it’s always been about that.

 

(Pictures: Bicycling Magazine)

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Wall Street Journal writes piece on wheelies

5 05 2017

If you’ve keep up on your social media these past few days, you’ve probably already seen it…the Wall Street Journal wrote an article covering BMX, “Bike Life” and Wheelies in a piece called, “The BMX Bikes Getting Teens Back on Two Wheels — or One”.

SE Big Rippers and rrdblocks get a lot of play, as well as some commentary from Todd Lyons.

Apparently SE Bikes  (and BMX bikes in general) are seeing a sales spike over the last couple years.

That’s definitely good news! I don’t know if it’s “go-go 80s good” but it bodes well for our little piece of the cycling universe.

In other, semi-related news this week, SE also dropped some sneak peeks of the 3(!) colorways of the new 2018 So Cal Flyer.

I gotta say, I’m kinda digging the middle one…it has that Mike Buff/BMX Action trick team vibe that really takes me down memory lane.

I’m not so sure about the Killer Bees/Stryper colorway…but yellow and gold ano are definitely retro-fabulous, so I’m sure they will still get a segment of the old school heads with that version.

The blue one? Classic. Hard to go wrong there.

All in all, a good week for SE and “mainstream” coverage of BMX in general.

Hopefully, we’ll see more of this.