Lightning bolts: key to a great BMX logo

8 09 2011

BMX legend Taj Mihelich, put together a cool article (that’s making the rounds today) for Complex magazine called The 50 greatest BMX Logos.

It’s a great read.  A funny thing you’ll notice, and one that Taj notes in the writeups for each logo, is how prevalent the lightning bolt is in BMX logos. It shows up time and time again. In the Zap Pad writeup, he says:

There is definitely some connection between lightning and BMX. You can find lightning bolts on all kinds of BMX imagery. I think that maybe the very bones of BMX, chromoly steel, can only be created by a direct lightning strike.

For me, the Elina lightning bolt seat is the most iconic of the BMX lightning bolts.  Those old school Elina seats are pure BMX.


Like I said earlier, it’s a great read.

For old schoolers, it’s like a trip down memory lane.

For new schoolers, it’s an opportunity to see (and maybe laugh at) what passed for cool back in the day.

Check it out.