cruiser revolution

Race Inc., an iconic BMX brand, was a mainstay in the BMX world back in the late 70s to the early 80s.

Now, some 40 years later, Race Inc. is back with new modern race frames…all sporting the iconic Race Inc. logo of the past.

If you were at the Grands (or caught coverage of the Grands) you might have spotted some of the new Race Inc. frames on display during the race.

This has created a bit of buzz in certain circles…no doubt driven in part by old schoolers nostalgia for the brand.

Currently, the company is racing (see what I did there?) to update their website.

What we do know is that the frames will come in a range of sizes, including Cruiser.

In the mean time, they have posted the following update to their Facebook page:

We currently have a limited number of frames in various sizes, but have planned for an additional order that should arrive in February 2016. The cost will be $495.00, plus $20.00 shipping. They will come in red, silver, blue, black and gold anodized finish. Raw frames can also be requested.

24″ frames will come in following sizes: Pro, Cruiser, Pro XL Cruiser and Pro XXL Cruiser. Specific frame specifications will be on our website update.

I’m definitely looking forward to learning more about the new frames…and their specs/geometry.

One more thing, take a look at these new head tube badges. Sweetness!