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Cruisers & beer: a match made in heaven?

1 06 2010

This seems like such a great idea that I’m kind of surprised that someone hadn’t come up with it sooner.

A beer for cruiser riders.

Sure, you can buy a number of craft beers with ties to mountain biking or even an S&M bikes beer koozie, but a beer just for BMX cruiser riders? Now that something that  just warms my heart.

Greg Mundy of Fireman’s Texas Cruzers teamed with Brad Farbstein at Real Ale Brewing to create Fireman’s #4 Blonde.  And as a form of cross-promotion, Greg and Fireman are offering the Brewery Bike inspired by the beer.

Will this inspire more cruiser companies to pair up with breweries?

Hard to say…but if a  “Liquid Courage  brew” comes out any time soon, I’ll be contacting Liquid Bikes for royalties.

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4 responses

2 06 2010
Goride09

I drink FatTire just cuz of the bike on the label.

3 06 2010
Gremlinorange

Firemans 4 is the best beer that Real Ale makes.I have it on draft at the bar where my wife works at least once a week here in Austin.

16 05 2013
Austin Texas picture show | cruiser revolution

[…] And you would you believe that a local brewer has come out with a cruiser-themed beer? Yes, it’s true. In Austin you can  pick up a Firemans 4. […]

31 07 2015
PBR & SE team up for exclusive collab | cruiser revolution

[…] It’s been said more than once: cruisers and beer, they’re a match made in heaven. […]

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