PBR & SE team up for exclusive collab

31 07 2015

It’s been said more than once: cruisers and beer, they’re a match made in heaven.

And we’ve seen some attempts in the past to bring the two together.

The most recent example was Cult Bikes’ one-off Duffman Cruiser.  Granted, Duff beer is/was a fictional beer (word on the street is that there is now a licensed version of Duff Beer available in Chile).

Prior to that, Greg Mundy of Fireman’s Texas Cruzers teamed up with Brad Farbstein at Real Ale Brewing to create Fireman’s #4 Blonde.  And as a form of cross-promotion, Greg and Fireman then offered the Brewery Bike inspired by the beer.

Now it looks like this pairing of Beer and Cruisers is hitting the mainstream. National brand, Pabst Blue Ribbon (PBR) is partnering with SE Bikes for The PBR x OM Flyer.

PBR SE collab

Pabst approached SE to create a bike in their colorway (white, red, and blue)…however, they wanted it yesterday…so with a couple tweaks to the existing  2015 OM Flyer (new decals and pads) the PBR X OM Flyer was conceived.

The catch?

These won’t be available to the public.

Only 83 of these bikes were created, and will be used exclusively by the Pabst Blue Ribbon marketing team. They will  be riding them at sports events and other promo activities.

Bummer.

But wait….

I noticed on the pbr_miami instagram feed…where they also have the bike featured…they say in the caption that “One lucky person will win this bad boy…stay tuned for info“….Sounds like keeping a watch on their insta feed might be a good idea…snagging one of these would be quite the catch!

Now, I don’t know about you…but I need a cold one.

Cheers everybody…it’s the weekend.

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