cruiser revolution

Jim Cielencki announced today that he is stepping away from Sunday Bikes after 9 years.

One of the BMX world’s most creative and influential riders, his unique perspective on things carried over into his work as a member of the bicycle industry…whether that was in promotion, product design or his efforts with the Sunday team.

In his farewell post, Jim mentions that “my main goal with Sunday was to do interesting things with every aspect of the company.”

Jim’s championing of the ground-breaking Sunday Model-C and progressive 24″ riding are certainly two examples of that. Tweaking conventional cruiser geometry to create the Model-C was a bold move, and not without its detractors, but Jim’s vision of what a 24″ BMX could be ended up making a big impact on an area of BMX that was ready for a change.

And Jim didn’t stop there.

Jim actively promoted what was possible on a 24…whether that was in video edits, riding shots or clips of him riding a 24 in full-length videos (Up, Up and Away). While other companies introduced 24s into their lineups…they were often left to languish with little or no promotion and would later be dropped. The Model-C has been going strong since its inception.

The introduction of the Sunday Wave-C was another major step in the 24″ world that Jim also helped make happen. A super high-end frame with wave tubing and long list of features, it quickly became one of the most popular 24″ frames on the market.

Jim says he’s “off to new creative adventures.” If you look back on his riding career and his work at Sunday, I think you’ll agree he’s going to make a success of whatever he puts his mind to.

Cheers Jim!

Looking forward to hearing about what you get up to next.