Everything old is new again

2 06 2012

Got the latest issue of Pull magazine  from USA BMX today.

Pull magazine covers are typically yawners but this month they did something interesting.

Working with Team Redman, they piled the Redman team into the company car to recreate an iconic 1978 Bicycle Motocross Action magazine cover.

If you’re old school and/or a BMX nerd, seeing this cover probably brought back memories of this cover, shot by none other than icon-in-his-own-right Bob “Oz” Osborn.

Actually, the whole “flashback” feel seems to (unintentionally…I think) run throughout the rest of the magazine as well.

Flip to the center-spread and you’ll find a two-page ad for chromoly forks…. It’s like 1987 all over again!  With month after month of ads featuring the latest and greatest carbon-fiber wonder fork, seeing an ad — a two-page one at that — for a chromoly fork seems quite out of the ordinary (but in my mind, definitely a refreshing change).

Then check out the back cover.

A Crupi ad featuring cruiser speed demon David Archibald promoting their cruiser lineup.

Seems like it was just yesterday that BMX Plus! ran an article talking about “The Death of the 24”. Now here we are, just a couple of years later and a major race company is buying up prime ad space to promote “the largest selection of cruiser frames and parts anywhere.”  Seems like the rumors of the 24’s demise were greatly exaggerated…and the popularity of cruisers are just as strong as they ever were.

The longer I stay in this BMX game, the more I see things come and go…and then come back again. Anybody else have the same experience?

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2 responses

2 06 2012
Ian

Yep. What goes around come around many times.
The one that is doing the rounds at the moment are big bars. I was looking at the large collection of haro bikes over on old guys who ride and behold the early 80’s bikes had HUGE bars.

24 04 2014
Pull Magazine shows cruisers some love | cruiser revolution

[…] Pull magazine tends to be ho-hum but it looks like they stepped up their efforts a bit with this issue. […]

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