cruiser revolution

A bike launch party hosted by a rock star?

This might be a first.

The SE Big Ripper is getting the rock star treatment.

But when you’re the biggest cruiser in the SE fleet, maybe a big-time event is what you need.

As you might recall, we first talked about SE’s collaboration with Travis Barker back in January. It was a special project called the TB x Famous Stars and Straps Big Ripper bike.

Barker’s no stranger to BMX, or to riding SE Bikes, as he was known to roll on an SE Big Ripper prior to this project.

Now Travis is ready to give it a proper launch at Brooklyn Projects (on Melrose Avenue) in Los Angeles on July 12th.

The event promises a meet and greet with Travis Barker himself, limited edition tees (only available at the event) and a bike giveaway. I’m sure The Wildman, Todd Lyons, will also be in the house which should also liven up things.

Sounds like a good time to me. Check it out if you’re in the area.