cruiser revolution

It’s always cool to see BMX racing get some mainstream attention.

Well, most of the time anyway.

This time it’s a bit of a head-scratcher.

I came across this interesting commercial for Japan’s SoftBank recently and thought I’d post it up.

It features SE racer/model, Miki libata as a “BMX Mom” who is pitted against an “MTB Mom” to get to the supermarket to get a deal advertised in a flyer.

A pretty random race through the city quickly ensues.

Check it out.